BroadReach Partners Blog

  I’ll bet not!  But companies spend millions of dollars on website development hoping it will pull in thousands of new clients.   In our business, we read a lot of websites in the course of a day because we have to in order to learn who a company is and what service or product the company offers.  After reading a company’s website information, more often than not our reaction is typically: What? I really can’t tell what they do. Can you believe all the spelling errors? Can Read more [...]

I recently attended the Caliper Corporation Global Conference. One of the sessions was titled Women Leaders. I chose it because I was curious to see how far this topic had evolved since I entered the workforce wearing my dark, masculine suits and extra starched shirts – the man uniform. As I searched for a seat, I snickered as I realized I hadn’t seen one male in the room. Wimps! Afraid? Disgusted? A few brave male souls joined, making men the minority in a business meeting – exceedingly rare. The Read more [...]

  By Paul Furrow. I spend a lot of time speaking with people in our office who are having computer issues, and I’ve noticed that people often tend to ignore a problem until their machine can no longer function. Deal with it sooner and save money and time. For example, there is a type of infection called a rootkit. If a rootkit gets established sometimes the only resolution is to reformat the hard drive and start from the beginning. In many cases the professional help for resolving Read more [...]

In my first summer job, I was responsible for typing rolodex cards, which were annoying little things that got me in trouble. They would get stuck in the IBM Selectric, and the notches would bend, and bent-knotched cards would go whirling out of the holder when my boss spun it. He was not pleased and made me retype them. The rolodex was very important. So, when I hear someone say, I am hiring someone who is bringing a big rolodex, I think back to the simple, pre-Outlook days of contact management. Read more [...]

While at our monthly company meeting, we were asked ‘what do we not like about our jobs?’ I gave it some thought and could not think of anything I ‘do not like’ about our job. Although I heard some of my peers answer the question stating tasks they did not like, possibly hoping the tasks would be taken away! Not likely! Every task that was mentioned is an integral part of what we do as consultative client development managers-creating the business interest in our client’s prospective Read more [...]

   Remember success in spite of itself? Sales success was achieved and numbers were made despite your selling organization’s weaknesses, just because economic times were good. Even flawed sales staffs and processes were effective. The phone kept ringing. The deals kept closing. Nearly every piece of fruit, it seemed, was low-hanging.  If you’re having trouble remembering the above scenario, that’s understandable. It’s been several years since it existed. And there are few if Read more [...]